• Luna Rossa Prada Pirelli Wins Prada Cup – WWD

    ON TO THE AMERICA’S CUP: Luna Rossa secured the Prada Cup over the weekend in the Auckland waters, sealing a 7-to-1 win over team Ineos U.K.

    Seven points were required to win the Challenger Selection Series and the right to challenge the Emirates Team New Zealand in the America’s Cup match.

    The Prada Cup finals kicked off on Feb. 13 and took place despite a stop last week, due to a 72-hour lockdown that put all of Auckland on hold with a COVID- 19 alert.

    “I’m really happy for the guys, for all our sponsors, for all the people who worked for us in this project. It was not so obvious and trivial to win because even if we were few teams, we were three super-competitive teams,” said Max Sirena, skipper and team director. “I am happy for the team because it has not been an easy campaign so far and it is fair that today they can enjoy the day. From tomorrow we will think about Team New Zealand. We have a lot of new things to try and we can’t relax much, but it’s important not to lose the momentum; we will train and not to let our guard down. What matters is to keep the pace up and then we’ll see. We will go there with our heads down and we will play it until the end.”

    With two solid wins, Luna Rossa Prada Pirelli officially becomes the challenger for the 36th America’s Cup, scheduled to start in Auckland on March 6 and run until March 15.

    As reported, at the end of January Luna Rossa won two races against NYYC American Magic, gaining access to the Prada Cup finals, facing team Ineos U.K., the undefeated winner in the round robins.

    The Luna Rossa team was established in 1997 by Prada’s chief executive officer Patrizio Bertelli, an avid sailor, and the team won the Louis Vuitton Cup in 2000, with a record of 38 victories over 49 races. It also competed in 2003 and in 2007, when it reached the Louis Vuitton Cup final.


    21/02/21 - Auckland (NZL)36th America’s Cup presented by Prada PRADA Cup 2021 - Dock Side - Luna Rossa Prada Pirelli Base - Dock in

    36th America’s Cup presented by Prada. 
    © Luna Rossa Prada Pirelli | Carlo Borlenghi


  • Loro Piana Dresses Euro Team at Ryder Cup 2020 – WWD

    LORO PIANA’S LOOKS: While the 78th edition of the Italian Open will be crucial in determining the professional golfers who will be part of the Europe team at the Ryder Cup 2020, what is already known is that they will wear Loro Piana. The original event was postponed due to the pandemic and will take place at Whistling Straits, Wisc., Sept. 21 to 26.

    The Italian luxury brand will be the official on- and off-field supplier of the European team, led by Pádraig Harrington, for the next three editions of the Ryder Cup, which after Whistling Straits will move in 2023 to the Marco Simone Golf & Country Club in Rome, owned by Lavinia Biagiotti Cigna, and then to the Bethpage Black Course in Farmingdale, N.Y.

    This will not be the first time Loro Piana will dress the European team for the cup. The team led by captain Thomas Bjørn won the cup in Paris in 2018 sporting uniforms supplied by the Italian brand. During the tournament at Le Golf National in Paris, the American team was outfitted by Ralph Lauren.

    During its long history, Loro Piana, which is controlled by LVMH Moët Hennessy Louis Vuitton, has sponsored a range range of sports competitions, especially in the equestrian and sailing worlds. In particular, Loro Piana has a long-held reputation in sailing, from the Superyacht Regatta in Porto Cervo to races in Saint-Tropez and St. Barths, and is a sponsor of the Piazza di Siena horse racing competition.

    See also:

    Loro Piana Launches Initiative Supporting Save the Children

    Puma Brings Running Shoe Technology to Golf Footwear

    Fila Extends Sponsorship of Ash Barty, WTA’s Top Tennis Star

  • Luna Rossa Gains Access to Prada Cup Finals – WWD

    LUNA ROSSA WINS: Winning two races against NYYC American Magic, Luna Rossa Prada Pirelli has gained access to the Prada Cup finals, when it will face team Ineos U.K., the undefeated winner in the round robins.

    Both regattas of the day took place on Jan. 29 in the northern area of Auckland facing the Takapuna shore.

    “It was a great day. We reached our first goal which was to go to the final of the Prada Cup,” said Max Sirena, Luna Rossa’s skipper and team director. “The boys sailed the boat very well, just as we had planned in our pre-race tactics. In both starts they did a good job in controlling their opponent. Conditions were not easy, the wind was very gusty and it was difficult to keep control on the downwind. What makes us very happy is the performance of the boat and the on-board communication; both have been improving a lot. This is only the first step; from tomorrow we are back on focus towards the final and it will be tough. So heads down and concentration up.”

    According to the Prada Cup daily report, the Italian team started accumulating a lead that increased throughout the race, “with increasing gaps from the Americans at each gate ranging from 20 to 40 seconds. The first race closes with Luna Rossa crossing the finish line 35 seconds in front of the Americans.”

    In the second race, Luna Rossa sailed “flawlessly” showing “smooth boat handling.” Impacted by technical difficulties, the American boat was forced “to sail out of boundary and take on subsequent penalties. The gap between the two boats increases and the race closes at the end of the six legs with Luna Rossa taking the win with over two-and-a-half minutes.”

    This is the fourth win in a row for Luna Rossa, which will be back on the water on Feb. 13 for the Prada Cup finals, scheduled to take place until Feb. 22.

    The winner of the Prada Cup will be the official challenger against the defender, the Emirates Team New Zealand, in the America’s Cup, from March 6 to 15.

    The sailing races to determine the winner of the Prada Cup between Luna Rossa, American Magic and Ineos U.K. kicked off in Auckland on Jan. 15.

    The Luna Rossa team was established in 1997 by Prada’s chief executive officer Patrizio Bertelli, an avid sailor, and the team won the Louis Vuitton Cup in 2000, with a record of 38 victories over 49 races. It also competed in 2003 and in 2007, when it reached the Louis Vuitton Cup final.