• Salvatore Ferragamo Blends Physical and Virtual for Fall 2021 – WWD

    HAPPY FUTURE: After developing a video set in Milan and filmed by Luca Guadagnino to present its spring 2021 collection, Salvatore Ferragamo imagined a city of the future for its fall 2021 digital showcase, to be unveiled today at 2 p.m. CET.

    Actually, the brand, for the “Future Positive” event, combined virtual reality and the physical experience of today’s real world for a ground-breaking project creating a conjunction between present and future.

    “I’m very passionate about sci-fi movies, I grew up with pre-Millennium films like ‘Star Wars,’ ‘Matrix’ and ‘Gattaca,’ that we subtly referenced,” said Salvatore Ferragamo creative director Paul Andrew, explaining the concept behind the presentation on the set of the video a few days ahead of the official unveiling.

    The set of the Salvatore Ferragamo Fall 2021 digital showcase

    The set of the Salvatore Ferragamo fall 2021 digital showcase. 
    Courtesy of Salvatore Ferragamo

    Suggesting an optimistic idea of a positive change ahead of us, Andrew designed a New York of the future with new buildings meeting the already existing ones, space ships, as well as a clear sky and chirping birds. If the city is rendered in virtual reality, the models populating it are real and, through the portal of a building designed in the shape of the brand’s Gancini logo, they enter a tunnel. Like in the “Gattaca” movie, this acts like a portal that brings the models back to the present, in Milan’s Rotonda della Besana location.

    Here, they walk the circular space, covered in a black fabric and featuring at its center a sculptural transparent pyramid, which, hit by the rays of light, as in a prism, projects a rainbow.

    “The rainbow is a positive symbol of many things, such as joy, inclusivity, diversity,” Andrew said. “In these unsettling times, we really wanted to push the boundaries, envisioning a future full of hope.”

    See also: 

    A Midsummer Day’s Set With Salvatore Ferragamo

    Salvatore Ferragamo Pre-Fall 2021

    Salvatore Ferragamo Shares Climb After Governance News, Rumors of C-suite Changes

     

  • Thomas Cook India holds first physical MICE event since lockdownTravel And Tour World

    Published on : Thursday, February 25, 2021

    Thomas Cook (India) Ltd., India’s leading integrated travel services company, launched a strategic corporate outreach – India’s first such physical MICE event since lockdown, in partnership with Marriott International with a sharp focus on the restart of MICE travel. The event, aimed at bringing back confidence in MICE travel, saw active participation from over 80 of India’s leading corporates. Thomas Cook India’s ‘Assured-Insured Secured’ program, together with Marriott International’s ‘Commitment to Clean’, served to build confidence and add reassurance towards MICE travel in the new normal.

    The event was themed as Discover the World in Incredible India.’ The keynote address was delivered by Mr. Madhavan Menon, Chairman and Managing Director, Thomas Cook India and Ms. Ranju Alex, Market Vice President, West India – Marriott International. This was followed by an insightful panel discussion that deliberated on the future of MICE travel – moderated by Mr. Rajeev Kale, President & Country Head – MICE, Holidays, Visa & Passport Services, Thomas Cook India. The vibrant interaction included dialogue around the potential of India as a MICE destination, digital, physical and hybrid MICE programs and the new travel normal for MICE.

    An interactive MICE Travel Mart was also inaugurated, offering the corporates an opportunity to interact with over 20 participating Marriott hotels that represented top MICE locales across India; also Dubai & Thailand. Each Marriott representative presented a range of offerings/USPs of their respective hotel with personalised options to support the corporates in booking their next incentive/conference in India. The New Zealand Tourism Board was present to highlight their MICE programs and welcome India’s travellers back once borders are reopened for the destination.

    The Corporates present were given a preview of Thomas Cook India’s innovative NextinMICE portfolio’- Dream Voucher, an exclusive selection of travel vouchers to delight top performers and partners. Digital Events & Engagements, strategically designed with cutting edge technology to inspire and deliver precise objectives. Staycations/Meetings Around the Corner, experiential venues within driving distance from all major metros. Gourmet Genie, personalised dining experiences at one’s doorstep and Strategic Communication and Collateral Design, innovative solutions and designs. Cuisine forms an intrinsic element of every MICE tour and hence the corporates were also presented with eclectic dining experiences that represented the best of India’s famed cuisines; and cosmopolitan flavours crafted by Marriott’s expert team of chefs.

    Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. Said in a statement that he is delighted with the overwhelming corporate attendance and participation for the first of its kind physical, MICE-focused event. He mentioned that the valuable partnership with Marriott is aimed at inspiring corporate decision makers and building confidence in travel while simultaneously putting the spotlight on incredible India. He shared that the in-person format created a vibrant platform for discussion and innovation and has been valuable in addressing queries for MICE travel in the new normal. He said that given the success, authorities are hoping to spearhead many more initiatives in the near future.

    Mr. Neeraj Govil, Senior Vice President of Operations, APEC, Marriott International added that with the MICE industry gradually opening up across markets, the partnership with Thomas Cook India has turned out to be extremely beneficial in restoring guest’s confidence for business travel. He mentioned that given the impact and the transient phase of travel, the reinvention of MICE will be a definitive focus in the new normal. He also said domestic tourism is currently at its peak and customers are constantly looking for services that work best with socially distanced norms so the MICE Travel Mart addressed accurate measures keeping in mind the recalibrated approach for travellers who now feel confident about stepping out for business.

    Mr. Navin Tewari, CEO, Capital Foods, shared that MICE Travel Mart by Thomas Cook India and Marriott International was very well organised and left everyone with a fantastic feeling about the future of physical MICE events. He informed that the teams took great care to ensure that all the necessary health and sanitation precautions were in place. He also mentioned that as an organization, face to face interaction that helps create stronger bonds with team members is valued and with limited international borders being reopened, fantastic experiential destinations in Incredible India as showcased by Thomas Cook India can be explored. He stated that the event has certainly helped with great insights into the new normal for MICE making people more confident of future bookings and reassured that people have the best travel partner in Thomas Cook India.


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  • FAITH India Tourism Mart (ITM 2021) begins with a ‘Physical Inauguration’trendybloggers.com

    Published on : Saturday, February 20, 2021

    Federation of Associations in Indian Tourism & Hospitality (FAITH), the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India and cause partner AIRDA in association with ministry of tourism and KPMG as its knowledge partner, kick-started its annual India Tourism Mart (ITM) with a physical inauguration on Thursday, February 18. India Tourism Mart – ITM, which is a buyer seller meet, is taking place in a virtual format from February 18-20, 2021.

    In his inaugural address, Mr. Subhash Goyal, Chairman, ITM 2021 and Honorary Secretary, FAITH emphasised how the past year was the darkest in the history of mankind and tourism was the worst hit where the travel fraternity was literally left hanging from a thread. He urged the industry to come together and consolidate their efforts for the revival of tourism in India. He mentioned that to revive the tourism industry and save millions of jobs, three key actions are being undertaken by policy makers – re-starting of e-tourist visas; reinstatement of scheduled international flights, at least to those countries with which India has air-bubble arrangements, with the necessary precautions on safety to allow willing travellers the opportunity to travel again and modification of policies to help subsidise or reduce the financial burden on the sector.

    Reiterating Mr. Goyal’s viewpoint, Dr. Harsh Vardhan, Union Minister for Health and Family Welfare, Government of India said, authorities have already started issuing medical visas are planning to soon restart E-Tourist Visas and schedule International flights in a phased manner. He shared that the restart will be on a reciprocal basis, first with those countries with whom India have an air bubble agreement. He stated the Ministry of Health is fully supporting the Ministry of Tourism’s efforts in reviving international tourism to India.

    Speaking at the inaugural ceremony, Mr. Amitabh Kant, CEO, Niti Ayog, said that the revival of tourism is integral for India to regain the GDP growth of 9 to 10 per cent sooner than later. He also reiterated that there remains no doubt regarding the recovery of the tourism sector and he is confident of its bouncing back. Shri Prahlad Singh Patel, Minister of Tourism, Government of India, who could not be present physically, addressed the gathering and delegates virtually, assuring Government’s complete cooperation to the tourism sector and stating the numerous Government policies & initiatives and how they are providing relief and benefit to the tourism sector.

    Mr. Nakul Anand, Chairman, FAITH in his address shared all that FAITH has successfully achieved in the past few years. He reiterated how the federation has worked closely with the Central as well as the State Government for the growth of Indian tourism industry. He shared that authorities have closely worked with Governments on tourism components and various strategic national and international policies, such as E-Visa, GST, Strategy on monuments, PPP policy, Tourism Vision Document, Foreign Trade, Udan policy, Union Budget discussion, economic surveys, cruise tourism policy, I Respect Women badges and more. He also mentioned that they are excited to bring ITM 2021 – Virtual, which is a great marketplace for Indian tourism to showcase its products and services to the global audience. He also emphasized that as a new feature this year, domestic buyers were invited as well.

     Mr. Amaresh Tiwari, Co-Chairman, ITM 2021– Virtual and Vice Chairman, ICPB was applauded by all for not just burning the midnight oil in putting together a great event but also for putting together extremely insightful and knowledgeable panellists together for the Leadership Conclave. He shared that during these 3 days, there will be 12 Knowledge Sessions with 73 Speakers. He stated tha ITM 2021 – Virtual,  has 73 countries participating along with 316 International Buyers, 240 Domestic Buyer and over 1200 delegates joining in virtually.

     Mr. Arvind Singh, Secretary Tourism, Government of India; Mr. Rakesh Verma, Joint Secretary, Ministry of Tourism, Government of India and Mrs. Meenakshi Sharma, DG Tourism, Government of India in their respective addresses applauded the efforts of FAITH in organising the event virtually and assured complete cooperation of the government in reviving the tourism sector in India starting with revival of e-visa and international flights soon. Mrs. Rupinder Brar, ADG, Ministry of Tourism, Government of India gave the vote of thanks. The road ahead vision document prepared by FAITH & KPMG was also released on the occasion.


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