• Saudi Tourism Authority (STA) holds ‘Journeys in Arabia’ – a special online event

    Published on : Saturday, February 20, 2021

    The Saudi Tourism Authority (STA) recently held ‘Journeys in Arabia’, a special online event curated particularly for Travel Trade Partners around the globe. The travel offerings provided by Saudi were highlighted with the help of this event.

    The global travel industry is going through its most profound change. With the evolving of landscape, it is important than ever to inspire, engage and educate travel trade when the world safely re-opens and travel restarts.

    Saudi Arabia is a relatively new destination on the global stage. As the authentic home of Arabia, Saudi offers unique, diverse and incomparable experiences, a land rich in natural assets, culture, heritage and adventure.

    The virtual engagement series, taking place across six markets around the world, is a unique initiative for STA, providing inspiration and excitement, designed to inform partners about the diverse products and experiences that Arabia offers.

    Fahd Hamidaddin, CEO, Saudi Tourism Authority initiated the event with his welcome address.

    • India has been identified as one of the key source markets, with STA’s tourism strategy focusing on promoting experiences related to culture, heritage, nature and adventure in Saudi.
    • Indians, especially the online consumers and millennials, are late planners; they are seeking new destinations frequently, within close proximity to India for last-minute holiday planning. Shorter-duration packages, direct flights and easy visa (preferably e-visas) procurement will be game-changers for a new destination like Saudi.
    • Saudi offers extraordinary experiences for diving, adventure sports, and sustainable tourism. The country will also host the Saudi Arabian Grand Prix in 2021.
    • The high-end Umrah market from India is a major captive audience, combining pilgrimage with leisure through post-Umrah leisure packages.
    • Promoting exclusive destinations like AlUla for wedding tourism will be a huge benefit for Saudi.


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  • Metallica to perform on special Super Bowl edition of ‘Colbert’

    Metallica have been announced to perform on a special edition of The Late Show With Stephen Colbert to mark Super Bowl weekend.

    A host of special performances have been announced surrounding the game between the Tampa Bay Buccaneers and the Kansas City Chiefs on Sunday (February 7), including The Weeknd’s slot at the legendary halftime show.

    • READ MORE: Metallica: every single album ranked and rated

    The metal titans will perform at 11.35pm EST on Sunday night on CBS (4.35am Monday morning, February 8 in the UK). It’s not clear yet whether they will play old classics or new material from their in-progress new album.

    Elsewhere on Super Bowl weekend, Green Day will perform on Saturday night (February 6) as part of the 10th annual NFL Honors show.

    The Weeknd‘s halftime show, meanwhile, will be performed completely live, it has been revealed. “It’s all happening in that stadium, in that moment,” the show’s producer Jesse Collins revealed.

    “We’re not bouncing off to another stadium and then cutting in, like some people have had to do [before]. We are fortunate enough in this situation that we are able to do a live, live show.”

    Last week, it was revealed that The Weeknd has put up $7million (£5.1million) of his own money for the special performance.

    Metallica, meanwhile, are only making “glacial” progress on their new album, according to drummer Lars Ulrich. “These are the craziest of times and nothing is letting up,” he said.

    Back in November Ulrich said that he and his bandmates were engaged in some “pretty serious writing” sessions for the album, with the drummer promising the following month that the forthcoming LP would be the best record that Metallica have ever made.